Independent Delivery

Personal projects with architecture ownership and measurable outcomes

These projects were designed and shipped end-to-end: from discovery and information architecture to implementation, launch, and iteration. Each entry focuses on business context, design decisions, and the outcomes delivered.

Logistics and Transportation

Big Rig Carriers Digital Freight Platform

Business-facing transportation website that converts freight requirements into qualified quote requests.

Freight categories clarified: 4 service tracks
Industry playbooks framed: 4 sectors
Primary conversion intent: Quote request funnel

Problem: A national carrier needed a clear digital front door to explain freight capabilities and reduce friction in first-contact quote discovery.
Solution: Designed and shipped a conversion-focused experience with service-specific pathways, industry context framing, equipment guidance, and a structured quote intake flow.
Outcome: For B2B freight websites, information hierarchy and trust signaling drive conversion more than visual complexity. Operational context must appear before form submission asks.

Oct 2025 - Feb 2026

Single-page architecture with anchored navigation for services, industries, fleet, trust content, and contact handoff
Service model decomposition into refrigerated, dry van, flatbed, and intermodal sections with dedicated service routes
Quote request funnel with required fields and shipment context capture to improve lead quality
Cross-channel contact options integrated in footer and contact areas

Next.js
TypeScript
SEO
LLM Integration
AI Chatbot
Responsive UI
Tailwind CSS

Live site Source

Events and Lifestyle Services

Jovira Celebrations Service and Booking Experience

High-visual service website for event styling and balloon decor with package discovery and consultation conversion flows.

Core service tracks: 3 primary offerings
Package ladder depth: Multi-tier pricing model
Lead pathways: 4 consultation entry intents

Problem: A growing local brand needed a polished digital experience that turns inspiration browsing into service bookings while preserving a premium aesthetic.
Solution: Built an end-to-end web experience with service segmentation, package laddering, inspiration gallery depth, and consultation-focused CTAs aligned to event planning intent.
Outcome: In premium consumer services, visual storytelling and clear package framing work best when paired with explicit next-step CTAs and low-friction consultation entry points.

Jan 2026 - May 2026

Section-driven experience architecture across services, packages, inspiration, consultation, and policy trust pages
Reusable package card patterns with tiered pricing and inclusion details
Consultation funnel with intent-based entry points for planning, event styling, installation, and grab-and-go orders
Integrated social and assistant touchpoints to improve pre-booking confidence

Next.js
TypeScript
SEO
LLM Integration
AI Chatbot
Responsive UI
Tailwind CSS

Live site Source